Depending on the business model under which WooCommerce stores operate, the stores may require either a Consumer App, Marketplace App or Multivendor App. What differentiates these apps from each other is the role of the Store owner and vendors in providing goods and services to the customers. Let’s take a closer look at each of them.
Consumer app is owned by the WooCommerce store owner and only offers goods and services retailed or manufactured by him. Customers purchasing from the consumer app is assured that the products they buy belong to their trusted vendor (store owner) who administers the consumer app. This helps the store owner to engage with loyal customers and maintain its brand image.
An eCommerce app is said to be a Marketplace App when it provides a platform on which multiple vendors and customers can exchange goods and services. App users can purchase goods on the platform and register themselves as vendors or sellers to sell goods as well. The store owner has the control over back-end of the marketplace where it can approve vendor registration and the product uploaded by them on the portal. It may also offer its own products together with other vendors in the marketplace. The store owner may offer the platform for free or charge a commission on all the products sold on their platform to sustain the business. The WooCommerce store owner ensures that the platform is functioning without any glitches and the app users carry out the commercial activities on the platform. OLX is a popular example of Marketplace apps.
A multivendor app works on marketplace model but it differs from Marketplace App on two aspects:
1. There are two separate apps, one for vendors and one for the customers.
2. Vendors are not free to register themselves as in the case of marketplace app. Vendors can use the platform only if the marketplace owner gives him access to the vendor app.
Vendors can upload products, change price and edit other details through Vendor App. App owner can offer vendor apps to selective vendors and have more control over the marketplace and hence, its brand image. Amazon and
Alibaba are some prominent examples of Multivendor Apps.
All these apps serve different purposes. Marketplace app suits small sellers whereas Multivendor app and Consumer app suit bigger sellers. Consumer app serves those sellers who don’t want to participate in mass-retail but create their own niche market. TM Store offers Marketplace App, Multivendor app and Consumer app for eCommerce stores based on WooCommerce WordPress plugin. TM Store also supports multivendor plugins including Dokan, YITH and WC Vendors in our native WooCommerce Android and iOS Mobile app. Embrace the mCommerce era and install now to have your own eCommerce mobile app.